Accor becomes main sponsor of the French team in the 37th America’s Cup

• An Orient Express-sponsored boat will race in the
  preeminent world wide sailing opposition – the 37th America’s Cup. On board, the AC75 boat, Orient Categorical Workforce will led by Quentin Delapierre, a star athlete in global sailing.
• ALL – Accor Dwell Limitless – Accor’s loyalty program & digital system is also the world sponsor of the France SailGP Workforce by way of 2024.

PARIS, France – Accor, a planet primary hospitality Group, these days declared that Orient Convey, the famous artisan of vacation due to the fact 1883, will sponsor the French group competing in the 37th America’s Cup, to be held in Barcelona in 2024. The America’s Cup is the oldest international sporting trophy and one of the world’s most daring and prestigious sporting endeavors. With a single of its flagship luxury brands– Orient Categorical – Accor’s sponsorship demonstrates the Group’s developing involvement in the higher seas and follows the current start of the world’s most significant leisure sailing ships, Orient Categorical Silenseas, which will be developed by Chantiers de l’Atlantique, a entire world-main shipbuilding corporation based in Saint-Nazaire, France. The Orient Categorical-sponsored boat will be crewed by Quentin Delapierre.

Through its loyalty method & digital system ALL-Accor Are living Limitless, the team is also the world-wide sponsor of the France SailGP Staff. This partnership commenced in January 2023 at the Singapore Sail Grand Prix and will be ongoing for all globally gatherings as a result of the conclusion of the 2024 season. SailGP is viewed as as the most exhilarating sailing championship in the entire world with the most magnificent races on the greatest accomplishing catamarans.

In line with our world wide commitments towards eco-obligation, Accor is furthering its ambitions to develop into a essential husband or wife in advertising excellence and driving innovation, whilst supporting the French sailing teams. All of us at Accor are motivated by enthusiasm, journey, and staff spirit, which is why sailing resonates so strongly with us. At 172 several years old, the America’s Cup is an icon of the sailing planet. Legendary in phrases of its background and its unrelenting pursuit of excellence, it is the organic option for the initial ever Orient Specific-sponsored aggressive boat! Sébastien Bazin, Chairman & CEO Accor

With Accor, France is back in the America’s Cup with the very best feasible means

Development of the Orient Convey-sponsored boat – an AC75 – will start in April this calendar year in Brittany, France, and is anticipated to be concluded by Spring 2024. Many thanks to a technological partnership with the Emirates Workforce New Zealand (ETNZ), Orient Express Team will compete on equivalent phrases with its competitors in the Challenger Variety Collection in September 2024 and will endeavor to deal with the ETNZ Defender in the finals.

As with the development of the Orient Specific Silenseas, the high technology job will reward the French economic climate and its maritime field and experience. The development of the AC75 boat will be partly driven by the exact shipbuilders concerned in the Orient Convey Silenseas building. Jointly, these tasks endorse French innovation, abilities, and technological excellence.

A collaboration based mostly on shared values

Orient Express is major the luxurious and journey sectors into the potential with an formidable and revolutionary reimagination of sailing background. The manufacturer is fully commited to making use of its abundant heritage to make exclusive experiences which thrust the limitations of what is attainable. For 140 a long time, the famous hospitality manufacturer has continuously dominated the race for brilliance by furnishing exclusive and bespoke travel activities. The wealthy heritage and daring spirit of Orient Specific meets its counterpart in the sporting planet with the French sailing teams managing for America’s Cup, which alone is a stunning celebration of human and technological excellence, accumulating the greatest sailing talent in the planet to transcend the difficult.

By Orient Specific and ALL – Accor Are living Limitless, Accor is supporting all segments of the opposition: the America’s Cup, the Youth America’s Cup and the recently launched Women’s America’s Cup. Like Accor in the hospitality sector and beyond, America’s Cup encourages the education of youthful expertise and requires motion to endorse gender equality. The Orient Categorical-sponsored boat will race in the two the women’s and men’s Cups. Accor is happy to take part in the match at this stage in its heritage and is fired up to guidance woman sailors in what has beforehand been a male dominated competition.

The partnership will also offer a vector of ordeals and chances for Accor’s visitors and loyalty customers, permitting them to find out the very best in sailing, technologies, and activity. This experiential dimension of the brand is a main axis of improvement for the Team. Loyalty method customers will be capable to take part completely in these activities (accessibility to new activities with the team at SailGP occasions all-around the environment and unique powering-the-scenes times with entry to the group as they get ready for the most significant challenges of their occupations).

We are pretty pleased and proud to put on the shades of Orient Categorical, a timeless model of the Accor group and a famous title the entire world over. Orient Categorical has strong ties to France and has been an artisan of vacation because 1883. Accor has built a world and formidable motivation that will permit our activity-tech platform K-Problem, which I guide with my visionary co-proprietor Bruno Dubois, to have interaction in several sports activities and technologies projects that winner French experience, abilities, and innovation. Our purpose is to revolutionize the globe of sailing. Stephan Kandler, Founder and CEO of K-Problem

Driving sustainability and innovation

Participating to the America’s Cup and SailGP are pursuant to Accor’s world commitments toward eco-duty in the travel sector and more broadly to be an environmental pioneer in the maritime sector.

Accor has a heritage of supporting water-dependent assignments, guarantees its partnerships are aligned with its possess ESG objectives and will work toward generating a sustainable upcoming for hospitality. Given that 2017, Accor has supported the world’s very first autonomous zero-emission hydrogen ship, Vitality Observer, whose mission is to create sustainable remedies and raise recognition of ecological changeover issues. The group behind this collaboration is also operating on the development of environmentally friendly sailing technology which will be element of the layout process of the Orient Specific-sponsored boat.

As an additional case in point of Accor’s dedication toward the safety of oceans, Orient Specific Silenseas has been uniquely intended to champion sustainable sailing. The ship will incorporate innovations relating to “temperature routing” that will enhance routes according to winds and currents and will also deploy quite a few forms of eco-dependable and sustainable methods. Accor has extended been a pioneer of developing sustainable travel encounters and investing in innovations to permit positive hospitality methods with a minimized environmental impact.

As a portion of its environmental commitments, Accor also intently collaborates with Amundi and the Fondation de la Mer (Sea Foundation), which has made a framework to assist corporations evaluate impacts and make constructive adjustments, with a widespread intention to conserve the oceans and seas and use marine resources sustainably.

About Accor, a environment-main hospitality group

Accor is a planet leading hospitality group consisting of 5,300 qualities and 10,000 foodstuff and beverage venues all through 110 international locations. The group has 1 of the industry’s most numerous and totally-built-in hospitality ecosystems encompassing much more than 40 luxury, top quality, midscale and economic system resort makes, enjoyment and nightlife venues, dining establishments and bars, branded private residences, shared accommodation properties, concierge products and services, co-working areas and extra. Accor’s unmatched posture in lifestyle hospitality – a person of the speediest escalating types in the industry – is led by Ennismore, a joint undertaking, which Accor holds a the greater part shareholding. Ennismore is a resourceful hospitality enterprise with a world-wide collective of entrepreneurial and founder-designed models with intent at their coronary heart. Accor features an unrivalled portfolio of distinct models and a lot more than 230,000 staff associates globally. Associates profit from the company’s complete loyalty application – ALL – Accor Dwell Limitless – a every day way of life companion that provides accessibility to a wide wide variety of benefits, expert services and ordeals. By means of its international sustainability commitments (these as accomplishing Net Zero Carbon emissions by 2050, international elimination of single use plastics in its hotels’ guest practical experience, and many others.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is concentrated on driving optimistic action as a result of company ethics, responsible tourism, environmental sustainability, local community engagement, diversity and inclusivity. Established in 1967, Accor SA is headquartered in France and publicly detailed on the Euronext Paris Stock Trade (ISIN code: FR0000120404) and on the OTC Industry (Ticker: ACCYY) in the United States. For a lot more data stop by group.accor.com, or stick to Accor on Twitter, Facebook, LinkedIn, and Instagram.

Charlotte Thouvard
Senior Vice President Team External Communications
Accor